Episode 4

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Published on:

15th Aug 2025

Leaving a Law Firm to Start Your Own w/ Ben Gideon & Jeff Wright

"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon. To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen. In a conversation guided by Jeff Wright, the firm’s COO, Ben explains why departing from one firm to start your own can feel like a divorce. The duo discusses critical decisions around choosing business partners, financial realities of starting a firm at midlife, and essential first hires needed to maintain operations while building a practice. Tune in for their insights about minimizing friction during the transition, having clear exit agreements, and preserving valuable long-term relationships by taking a little less money upfront. 

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☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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About the Podcast

Elawvate: Build & Grow Your Law Firm
Where Lawyers Talk Business
You can’t win cases if you can’t keep the lights on.

Ready to learn what law school didn’t teach you?

Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.

Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most.

Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture.

In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work.

Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market.

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About your hosts

Benjamin Gideon

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Ben is a founding partner of Gideon Asen LLC—a plaintiff trial firm located in the State of Maine. Ben is fascinated by human nature and politics, loves to study people, read biographies and books written by other lawyers and better understand what makes people tick and how people and groups, especially juries, make important decisions.

Jeff Wright

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Jeff Wright joined the Gideon Asen Team as its new Chief Operating Officer in January 2025. He brings with him 25 years of experience in the financial services and banking industry. Having held previous roles as a financial advisor, Executive Vice President, and most recently COO of a large community bank in Maine Jeff brings a wealth of knowledge and expertise to this role.

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