Episode 1

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Published on:

4th Jul 2025

Building a Law Firm: Lessons from the Trenches, with Ben Gideon and Jeff Wright

"I really wish when we started our practice, someone had taken me under their wing and said, 'This is how you do this.'" In the premiere of “Build & Grow Your Law Firm,” Ben Gideon takes attorneys contemplating opening their own firm under his wing. Tune in for insights from Ben and co-host Jeff Wright, Gideon Asen's Chief Operating Officer, about the differences between practicing law and building a business. And come back to future episodes for an inside look at missteps, successes, failures, and wisdom from lessons learned.  

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☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright | LinkedIn

☑️ Build & Grow Your Law Firm | Instagram | YouTube | Facebook | LinkedIn

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X 

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About the Podcast

Elawvate: Build & Grow Your Law Firm
Where Lawyers Talk Business
You can’t win cases if you can’t keep the lights on.

Ready to learn what law school didn’t teach you?

Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.

Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most.

Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture.

In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work.

Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market.

Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.

About your hosts

Benjamin Gideon

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Ben is a founding partner of Gideon Asen LLC—a plaintiff trial firm located in the State of Maine. Ben is fascinated by human nature and politics, loves to study people, read biographies and books written by other lawyers and better understand what makes people tick and how people and groups, especially juries, make important decisions.

Jeff Wright

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Jeff Wright joined the Gideon Asen Team as its new Chief Operating Officer in January 2025. He brings with him 25 years of experience in the financial services and banking industry. Having held previous roles as a financial advisor, Executive Vice President, and most recently COO of a large community bank in Maine Jeff brings a wealth of knowledge and expertise to this role.

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